
Meet Our Team
Michelle Diamond-Reece
Joe Mares
Ellen Diamond
Victor Nemudrov
Emilio Medina
Sydney Hallenbeck
How everything started


Mitchel Victor, my grandfather, went to work with two of Rebecca’s brothers. After a short while, Morris Zale came to my grandfather, Mitchel, and offered him the opportunity to leave the family business and open/manage a Zales store in Fort Worth, Texas.
Ellen Victor, soon to be Diamond, worked for her father, Mitchel, part-time all through college, thus learning the jewelry business!

Mark Diamond, my father, came to Albuquerque to visit his parents, and as luck would have it my father was in the right place at the right time. Running an errand for his mother, picking up her watch, he was offered a management position by the owner of a small, locally owned watch and Native American jewelry business.



In Loving Memory of Mark Diamond (1947-2016)
A Message From Mark Diamond's
Mark Diamond’s Jewelers celebrates over 50 years of family tradition in Albuquerque.
Mark founded Mark Diamond’s Jewelers with his wife, Ellen, after moving to New Mexico from Texas. With his engineering and artistic background, the blending of the two enabled Mark to tackle many of the technical aspects of the jewelry industry.
From repairing watches and jewelry, to sketching award-winning custom designs, Mark for many years was the hub of the business. Mark had a passion for cars and was active in the community supporting the Make-A-Wish foundation through the Rio Grande Corvette Club car shows. Mark loved fishing and traveling.
Today, Mark Diamond’s Jewelers continues the family tradition of offering the finest designer jewelry, engagement rings, and custom designs in New Mexico.
Your Custom
Design Partner
Some of our happy customers
Mark Diamond’s Jewelers is the best. It is a classy store. Everything is neat and clean; the staff is friendly, knowledgeable, and caring; and the workmanship is superb. I have taken three items of jewelry into the store for repair. One was an antique ring which had been in the family for several generations; and needed major repair. I was amazed with how great it looked when I picked it up. The repair was not only seamless; but the ring appeared to have been restored to its original condition.
Michelle, Joe, Ellen, and the rest of the team at Mark Diamond’s Jewelers are fantastic. Very engaging and knowledgeable about finding the right item to fit the occasion. They all go above and beyond to make you feel welcome the moment you walk in the door. Our family has shopped with them for 20+ years and always the same level of exemplary service.
Everyone at Mark Diamond's Jewelers is exceptional. We have worked with everyone on the team and each person is so kind and helpful. Everyone goes above and beyond in their care for us and our jewelry. It makes us happy and puts our anxiety at ease having a team that knows us by name every time we walk in the door, and we know we can trust them with our loved jewelry.
I absolutely love this place top notch. The service was beyond anything I even expected. My mama who is in a nursing home needed a battery for her watch. I found myself at Mark Diamond’s and they helped me immediately, treated me like I was the only customer in the store, they even offered to take the watch to her at the nursing home. So blessed and grateful. This is the place to go. Thank you made my day and you made my best friends day.
After having a bad experience at another jeweler with our ring, me and my fiancé came to Mark Diamond's and the staff was incredibly helpful. The ring Mark's Diamonds made for us was perfect and my fiancé loved it. The staff is very professional and welcoming. They were never pushy and proposed different options for us. I never write reviews but my experience at Mark's was outstanding. I highly recommend anyone who is looking for a ring or any jewelry to go to Mark's Diamond’s!
Welcome Home
We look forward to welcoming you in our store, where our legacy becomes yours.
